HomeMakers24, a renowned real estate service provider, decided to tackle the challenge of improving customer data management and optimizing customer relationships. Aware of the growing competition in the real estate market, they understood that the key to success lies in effectively utilizing customer data and managing it efficiently.
HomeMakers24 encountered several problems related to the manual process of transferring customer data between their website and CRM system. Manual data transfer was not only time-consuming but also prone to human errors, leading to outdated information and inconsistencies.
After a thorough analysis of HomeMakers24‘s processes, it was identified that the main problem was the lack of automation in the data flow between the website and CRM system. Manual data transfer not only delayed processes but also increased the risk of errors.
The management decision at HomeMakers24 was to integrate the company’s website with the EstiCRM CRM system. The integration enabled automatic transfer of customer data directly to the CRM system, eliminating the need for manual data transfer. As a result, processes were optimized, and the risk of errors was significantly reduced.
The integration of HomeMakers24 with EstiCRM brought tangible benefits in terms of streamlining customer data management and improving customer relationships. Automating the data transfer process contributed to time savings and error elimination, translating into better business efficiency. This is a perfect example of how effective technological integration can contribute to increasing competitiveness and improving the quality of services provided by the company.